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It's Not Just a Website; It's Smarter Than That
The ARC2S Process
ARC2S
A Thorough, Professional Approach
Analysis (Evaluating your competitors' websites
for their strengths and weaknesses, then understanding your own
online goals, both short and long term.)
Research (Isolating the words and phrases your
potential customers are searching for online and developing Search
Engine Optimized web content to attract them.)
Customization and Craftsmanship (First
impressions are critical online. Your web design will
complement your existing logo and marketing materials, or we'll work
with you to develop a logo, look, and feel that outshines the
competition. Your site will be user friendly and present
"calls to action" that encourage visitors to interact with the site
and make contact with your business)
Support (Secure email and hosting, affordable
and responsive site maintenance, stats analysis, and the ongoing
availability of CME owners for consultation and advice.)
ARC2S:
Developing a professional and effective online presence for our
clients and standing behind it to assist in our customer's continued
growth and success.
Contact CMEwebsites today.
Most of the new content that I've read appears as though you
distilled the words directly from my thoughts. This is the message that
I've wanted to get across.
-- Dave Ranf
DR Technology Solutions
Would you feel better if your web developer had a proven, coordinated
plan for creating your website? We do!
Our ARC2S formula
stands for:
- Analysis
- Research
- Customization & Craftsmanship
- Support
Analysis
At CMEwebsites, we don't just start throwing words and pictures on
the screen. We want to know why you want a website, what audience
you're trying to reach, and what your hopes and goals are, both for your
website and your business. (Using an automotive analogy, we don't
want to sell you a Corvette when you need a Ford F-150, even if you
think a Corvette is pretty cool.)
We'll analyze your goals in light of your competitors' websites and
come up with a realistic assessment of what you can do online
to capture
your share of the market. It may not all happen at once, but if
you know where you're going you have much better chance of getting
there!
Research
So you want to be #1 on Google for your "utility knives," but did you
know almost 3 times as many people search for "utility knife" (singular)
instead? Or your company manufactures "pallet trucks," but
overwhelmingly people search for them online under the name "pallet
jacks." The examples are endless and effect every industry and
field of endeavor - how can you be found if you don't even know what
your potential customers are looking for? Effective research is
the answer.
At CMEwebsites, we use the services of Keyword Discovery, a keyword
research service that allows us to explore the many variations of words
and phrases that your audience may be looking for online. With
Keyword Discovery, we are able to see which words are too competitive,
where opportunities exist to carve out your own online niche, and how
effective these keywords will be on Google, Yahoo, Bing, and more.
This research is put to good use in crafting the
Search Engine Optimization of your website.
Customization & Craftsmanship
At CME, we want your website to be an impressive reflection of your
professionalism and excellence of service. That means we carefully
consider the color, look, and style of your website, making sure it's
appropriate, both to your business and your audience. Color choices and image selection is important. An audience of
Engineers is simply not moved by the same visuals and design that appeal
to Crafters, Lawyers, Home Owners, etc.
This business has taken off more than I ever thought it would
and probably 99.9% of the business we get is from the website that Scot
and Jane created for us. You two are awesome.
-- Frank & Mary Jean Fanni
A Touch Above
Language is critical too, as each audience has its own reading level,
its own sense of what sounds professional and convincing.
The user experience must be simple and smooth, avoiding fanciful,
high-tech annoyances when the only thing new offered is a frustrating
experience. All of these factors are taken into consideration
together, and a careful, thought-out response offered for your
evaluation and approval. The result is a website you can be proud
of for years to come.
Support
At CMEwebsites we sometimes lose sleep over our obsessive customer
support. Support services include reliable
web hosting, domain email addresses, web
stat services, affordable and responsive site
maintenance, logo development, online
marketing consultation, and more.
Once they come to appreciate our depth of experience in business,
marketing, and online ventures, our customers often consult with CME on
a variety of matters related to their success online. Want to
learn more, contact CMEwebsites today.
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