What is Branding?
Branding is the promise you make to your customers, along with how you want the public to think of your company and regard its products and services. Brand design is the art of bringing your promise to life visually. At CME Websites we combine the mission, values, and vision of your company into a cohesive and consistent presentation, including your logo, company colors, fonts, and the look & feel of your business cards, marketing materials, specialty items, and website.
No matter the size of your business, branding is important for engaging customers and keeping them coming back. Your brand should separate you from your competition, increase the motivation of your staff, inspire pride in accomplishment, and help create sales and referrals.
Here at CME we employ a four step branding process which includes:
CME strives to understand your business, know your market, and research your competition.
CME looks at why you’re unique, why customers choose your company, and what advantages you have over your competition.
CME works with you to uncover your business style, along with the ideal look & feel for presenting your services.
CME aggressively implements your brand across all marketing platforms.
80% of consumers agree that a strong brand is the most important factor in making their decision to purchase. In fact, many consumers feel that a strong business brand is three times more important to them than their customer service. Because of this, at CME Websites we strive to create a strong and recognizable business brand that can effectively convey what your business about and give it a unique look that is all it’s own.
When you choose CME Websites, you’re hiring a successful online marketing agency that employs accomplished design professionals, some of whom have over 25 years experience in the field. We’re ready to take your job seriously and assist your company in finding its most effective branding style.