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Website Analysis and Review
What's Wrong with My Website?
ARC2S
A Thorough, Professional Approach
Website analysis and advice is a part of our ARC2S
approach and can be offered as a separate module. The ARC2S
approach is described below.
Analysis (Evaluating your competitors' websites
for their strengths and weaknesses, then understanding your own
online goals, both short and long term.)
Research (Isolating the words and phrases your
potential customers are searching for online and developing Search
Engine Optimized web content to attract them.)
Customization and Craftsmanship (First
impressions are critical online. Your web design will
complement your existing logo and marketing materials, or we'll work
with you to develop a logo, look, and feel that outshines the
competition. Your site will be user friendly and present
"calls to action" that encourage visitors to interact with the site
and make contact with your business)
Support (Secure email and hosting, affordable
and responsive site maintenance, stats analysis, and the ongoing
availability of CME owners for consultation and advice.)
ARC2S:
Developing a professional and effective online presence for our
clients and standing behind it to assist in our customer's continued
growth and success.
Contact CMEwebsites today.
You have a suspicion about your website that something isn't quite
right. You may not have the technical language to describe your
concerns, but your website:
- Doesn't give a good first impression / the right first
impression.
- Doesn't match well with your company logo or existing marketing
materials.
- Is hard to use / navigate.
- Fails to connect with its audience.
- Doesn't bring in any business, or may be costing you business.
- Can't be found in online searches / has very few visitors.
Since our initial contact, Computers Made Easy (CME) has been responsive,
knowledgeable, easy to work with. In addition to SEO, CME has
been a great resource for advice and advancement of our site in
general.
Computers Made Easy, truly makes it easy."
-- Tara Deringor
Early Intervention Support
CME's Review and Report
Even if you have your own web development team, CME can work with
your people to analyze and review issues that may exist with your
current website.
The deliverable(s) for our review and report are usually Word and
Excel documents detailing aspects of concern found in reviewing your
website.
Each review is customized to your concerns, goals, and budget.
To learn more, Contact CMEwebsites today.
Website Review Elements
Typically, our analysis and review of websites uncovers some or all
of the following weaknesses:
- Poor on-page content. The website doesn't
use the appropriate marketing language for its audience and doesn't
speak to their concerns and needs.
- Few or no "calls to action." These website design and
content techniques are meant to encourage visitors to interact with the
website and your company.
- Design without competitor research. Your
website simply looks like the lesser choice when compared to its
online competitors.
- Poor technical design. The site may be
built on out-of-date code or even use "cutting-edge" technology, but
the design is inappropriate and does more to annoy visitors than
provide a favorable image and experience.
- Bad or negative SEO. We see many sites
that use out-of-date search engine optimization techniques or are
built using technologies that actively block and frustrate online
searches.
- No keyword research. You have assumed
your customers are looking for X, but they actually search for your
products and services online as Y. Your site has to match your
customers' searches and speak to their concerns, wants, and needs,
not the other way around.
We have had tremendous responses and new customers! We are being
bombarded with new customers contacts and new projects. The
re-design is significantly paying off.
-- Christina Yerep
Jeannette Specialty Glass
- Few incoming links. Your competitors have
many more websites that link to them, including social media sites,
all of which drive traffic and potential customers you will never see.
Reports can be broad in scope or custom focused to one or more
specific concerns. Cost depends on the scope of project, including
the size and complexity of your website and the nature of the online
market in which it competes.
Redesign
and Redevelopment
Sometimes, our review indicates that an existing website is simply
not suited to your long-term goals. If that is the case, we will
be glad to talk with you about redesign or
re-development.
 Depending on the state of your current website, sometimes the
existing code can be re-used to better effect. Sometimes there is
little choice but to scrap the existing code base and redesign and
redevelop your website from scratch.
To learn more about the possibilities for redesign and redevelopment
of your website, contact CMEwebsites today.
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