|
ZEN Industries
ZEN Industries is a Cleveland based manufacturer of
HVAC Ductwork and Fittings for commercial, industrial
and institutional applications.
A major goal for this website redesign project was to
generate leads. While the old website looked fine,
it was poorly structured. A flash menu provided
the only navigation on the site and the search engines
never spidered the content of the site.
Since search engine results were considered a top
priority, keyword research was completed to find the
most effective keywords to reach the intended audience.
The content was written with the audience in mind.
The site was designed to coordinate with a printed
brochure. The colors and the header image and text
match the printed piece.
ZEN Industries also considered the pictures to be
very important to the audience. Choosing the right
images and making them stand out clearly on the
background help the audience to know that they are on
the right website.
Tasks
completed: Design and Implementation, Content, Photo
Editing. |
